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Okay, let’s be frank. 2020 has been an unfathomable year for every single one of us. Yet, we can only be thankful at Digital Converters for the support we have received from all our customers.
Now, dare I mention the elephant in the room?
What began as a normal year at DC, quickly became the busiest due to C*****virus.
The first Lockdown brought a flurry of orders due to an influx of spare time and spring cleaning across the country. Everyone suddenly had the time to clear out their cupboards and organise their old, deteriorating tape collections. Within a month of Lockdown, our warehouse became a beautifully organised mess of customer orders, PPE, and socially distanced staff members.
By the end of 2020, the number of orders from customers had grown by 60% compared to the previous year. A humungous growth in business and we thought you would like to be updated on how our company has improved through the last year.
One of the best achievements in 2020 was working with 56 Degrees to create an online tracking system so customers can monitor their order’s journey through the warehouse.
In April and May, the amount of customer orders entering our warehouse was rapidly increasing. It meant that our storage space was just as quickly depleting. We desperately needed a way to supervise every order. Our new online tracking system means that your order is tracked from the moment it enters the warehouse, to being converted, edited, and finally parcelled back to you.
This system not only helped our customers with tracking the progress of their order; but also meant we could track the speed of our conversion rates and tackle what was slowing us down.
One of our first issues we addressed was that we were clearly understaffed for the number of orders we needed to complete. From 2019, we have gone from a small workforce of 12 members to 25! With a record amount of Christmas temporary staff helping to make sure as many orders were completed in time as possible.
We are so grateful for not needing to furlough staff and it has been such a joy to see the workforce grow. Now we have double the number of birthdays to celebrate – which means double the amount of cake!
At Digital Converters, we may specialise in analogue technology, but our technology is of the newest and highest spec for our industry. It is with great pride to say that we have adapted our programmes efficiently to meet the volume of work created this year.
In Dispatch, we have a fantastic new programme which automatically informs customers of their order arriving in the warehouse. It prints off the order number labels, order sheets and shipping labels proficiently and has saved us so much time when it comes to unpacking and repacking orders.
Meanwhile in Editing, we have created a highly efficient programme which has increased the number of edits in a day from 400 videos to 1500. An incredibly beneficial programme for increasing our processing speed of orders and improving the standard of videos customers receive back.
2020 has been an eye opener on how we, as a company, can improve our time efficiency with large volumes of orders.
Now with a new year in front of us, we are looking to improve our customer services and support. We have begun a new emailing service to keep our customers updated with offers and changes in our company. Personally, I recommend signing onto our mailing list to be the first to know of our new reward schemes. One of those being the Referral Scheme! Customer recommendations have always been an amazing compliment to receive, and we want to thank you for it!
At the end of this month, you can also look forward to the release of DC Gift Cards! A flexible and time efficient option for those who want to gift their loved ones with cherished memories.